G-Shock Designed in Collaboration with Kashiwa Sato

Sato is a creative director who delivers total brand strategies to various companies, including all phases from concept building to design consulting in brand communications. Sato conveys the essence of information by replacing it with a visual language that everyone can understand at a glance. Using this unique method, which has revolutionized conventional design concepts, he has been involved in the creation of logos and design of spaces for many well-known companies. To mark the Kashiwa Sato exhibition slated to open on February 3, 2021, Sato has participated in his first G-SHOCK collaboration. As a brand that continues to take on the challenge of revolutionizing the watch industry, G-SHOCK welcomed the opportunity to collaborate someone who has helped create new value for various industries.

With straight blue and white lines on a vivid red watch face, the DWE-5600KS expresses a motif from one of Sato’s best known series of works, Lines. Like the DWE-5600, the base model for the new watch, the collaboration model features interchangeable bands and bezels. Watch owners can enjoy creating 27 different design combinations by switching the bands and bezels, which are made of clear, orange, and green semi-transparent material, as they please. When the backlight is activated, Kashiwa Sato’s initial “K” appears.

Special packaging was also designed, featuring a motif derived from Sato’s Lines. It is the finishing touch for this collaboration model that declares originality by embodying Sato’s unique worldview.

Kashiwa Sato: Profile
Born in Tokyo in 1965, Kashiwa Sato graduated from the Department of Graphic Design at Tama Art University. After working at Hakuhodo Inc. for a number of years, he eventually left to establish his own creative studio, SAMURAI, in 2000. As a total brand strategy producer, he has received a high level of recognition in many fields for his work featuring consistently strong creativity, from concept building to communication plan design and visual development. He is one of Japan’s leading creative directors who offers a new perspective to the world.

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