The iconic timepiece brand honored its milestone anniversary with epic performance by J Balvin

About J Balvin

About J Balvin

J Balvin is a highly decorated global superstar and entrepreneur with wins across Billboard Music Awards, American Music Awards, Latin GRAMMY’s and many others. Originally hailing from Medellín, Colombia, the illustrious reggaeton superstar is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. He has steadfastly broken cultural barriers and become one of the Top 10 most globally streamed artists, developing legions of fans worldwide. With passions spanning across music, fashion, art and mental health, Balvin continues to lead the charge for representation across industries. Furthering his initiative for mental health awareness and the importance of mental health resources, the global icon recently launched OYE, a bilingual, mental health and creative wellness app in both Spanish and English. With his finger on the pulse of the worlds of entertainment, fashion, digital culture and beyond, Balvin has time and again proven to be an unstoppable force and inspiration to emerging artists, entrepreneurs and the Latinx community. 

In celebration of G-SHOCK's 40thanniversary, the pioneering and iconic watch brand known for its durability and cutting-edge technology, celebrated its momentous year in style with a remarkable press conference and concert featuring international superstar,J Balvin. The event, held on Thursday, November 9th, marked a significant milestone in the brand's history, showcasing its commitment to innovation, fashion, and global culture.

The press conference kicked off the memorable day in New York City, where media representatives, influencers, and key industry figures gathered to commemorate G-SHOCK's four decades of pushing the boundaries of watch design and technology. The event featured a mix of speakers, such as Olympian and professional snowboarder, Louie Vito who moderated the event; “The Father of G-SHOCK” Kikuo Ibe; G-SHOCK's leadership team Tomoo Kato, Chairman & CEO of Casio America Inc.; Shigenori Itoh, Senior General Manager, Global Marketing HQ; Mike Princiotto, Sr. Marketing Manager of the Timepiece division, Casio America Inc.; Dean Holmes, General Manager Timepiece Division, Casio America Inc.; and other esteemed guests including 40 Years of G-SHOCK Author, Ariel Adams, and Oneness Boutique Founder, Joe Staley.

Mr. Ibe, the creator of G-SHOCK, delivered a keynote address where he reflected on the origins of the brand and the relentless pursuit of toughness and innovation.